I used to be in such a side, but that was 2 years back, and I am pretty sure we had good big scale fights in ToI from time to time. 24/7 was of course an exaggeration - still I may be wrong, it's been long since I last logged in the game and very recently started all over again.
Now if the problem lies in xp being good enough in mediocre areas that one would rather stay there and farm it instead of trying for a higher spot, then a solution should be searched elsewhere.
Truth is, the server is pretty old and refreshments need to be made since we are not flying through patches, but these changes do need to consider new players, otherwise we'll will end up like retail, 2-3 op CPs running the game and nothing new coming in.