this way u can go out on friday, get wasted, come home late, sleep into late Saturday afternoon,wake up, take a good shower and have a nice lunch, call and mail all your family and friends to inform them your social life is pretty much over, and you will still be in time for the opening. Now for real, in most of cases friday is end of the working week for lots of people, so we decided to let them chill out the rest of that work/school day while they get ready to roll. Also in lots of cases and prolly for the same reason, friday is the day people enjoy the most to go out for a coffee or a drink and hang out with some friends/family. So after taking all this in consideration, we decided saturday was the best day to launch it. Advertisement plan will be aiming all directions, and will be available in most of the servers top sites (russian, european, american, south american, etc) . We want everyone to know about the server and we want everyone to be able to play on our server. We are not closing doors to anyone. But about the advertisement plan we will talk later, after everything is ready and running.