NCSoft made a terrible marketing with Classic a few years ago. If you want your classic experience to be known by more L2 fans, then you should do that advertising/hype by yourself. Look at all those trashy voting sites, they are full of Interlude servers, because people are sick and tired of the new L2 (H5, GoD, stc) and are looking for the old qualities they experienced in the golden era. I wish they knew about Classic. Classic offers the oldie but goldie qualities supported by a fresh environment, graphics engine and development. If you don't show them, they will never know how their beloved game has risen from the ashes already. My suggestions (yes, yes I know, you have already made your decision): Enchance your AdWords advertisements with creatives like: "Missing the old Lineage2" or sth like that. Your task is not to advertise your server, but the Classic experience itself. Tough job, I know. Unfortunately I have not seen any ads by you on the entire internet so far, but with a small budget, you could make wonders and people would leave all those rotten and old IL servers for Classic anytime if they knew about this project. Target audiences based on interest and use keywords for Lineage2, Interlude, C3, C4, etc etc. Make your landing main page very informative about Classic and share the most important features that the project has to offer. Classic needs more attention and pushes than any other chronicle of L2. I think the new H5 server would only give you a lot of work but it will have nothing to do with Classic. Do not waste time and energy on a new mainstream server. The more people on this Classic server, the more money to you, developers. Consider this... Relocate some of your money and put it your awesome Classic project. Get people know about the constantly progressing new/old Lineage2, show them its perks. Sorry for mein englando. Cheers!